It must be a real pain to speak to the press as a company representative or politician... you're damned if you accidentally say too much, and if you don't answer to the press's satisfaction, you risk frustrating people... like Bub Tribble, a key architech of Apple's Mac OS, does
here:
It is a big change that you're actually talking to the media about security. Is this part of a bigger change around Apple communicating its security updates?
Tribble: We feel like we have a very proactive approach to security and engineering and marketing and responding to these things. Communicating with you is just part of that.
You used to not talk about your updates at all. Now you are, is that part of a bigger change? Or is this the only change we're going to see?
Tribble: It is probably not true that we've never talked about things. I think that talking about these things and communicating is part of our overall approach to security.
Last year, your security updates came about once a month, or with even longer pauses. Now you've released a security update two weeks after another. Does this indicate that you have to deal with a higher number of security issues in the OS, or is that just a coincidence?
Tribble: We tend to respond as rapidly to issues as they are found by the community. We're really driven more than anything by trying to get a timely response out there.
Notice how the interviewer has tried to ask the same question several times, but to little avail. And also notice that Tribble does everything
but "communicate with you"... Sometimes you think, why can't people be a bit more direct and just say... "I'm sorry I can't answer that directly, but what I can say is..." ?
...or maybe, "If I told you that, my boss would kill me." hehe...
